IN THE CUP
Elegant and beautifully balanced, this PNG Premium Smallholder Coffee offers a smooth, refined cup with gentle sweetness and layered complexity. Expect notes of cinnamon spice, golden raisin, and palm sugar, carried by a silky body and a clean, lingering finish.
STORY BEHIND THE CUP
Premium Smallholder Coffee (PSC) refers to coffee grown and harvested by independent smallholder farmers rather than large plantations or estates. In Papua New Guinea, over 90% of all coffee is produced this way — by families tending small plots of coffee trees across the Highlands. Typically, PSC coffee is handpicked, depulped using small machines or by hand, fermented, washed, and sun-dried. The Eastern Highlands Province, centred around Goroka, serves as the main hub for trucking and export. During harvest, local farmers carry their parchment coffee to the nearest accessible road — sometimes trekking for a full day — before it’s transported to dry mills in the capital.
At the mills, the coffee is screened, sorted, and graded, creating a consistent yet distinct profile. The diversity of growers, microclimates, and processing methods contributes to the unique flavour and aroma that PSC coffee is celebrated for.
Coffee is grown in 15 of Papua New Guinea’s 19 provinces, mostly across the rich volcanic soils of the Highlands. With ideal altitude, rainfall, and fertile terrain, the region supports coffee as a major livelihood — involving 2–3 million people, or more than half of all rural households. While not the country’s largest foreign exchange earner, coffee remains Papua New Guinea’s most significant agricultural export in terms of community impact and participation.
BREW GUIDE
La Marzocco Linea PB | 93°C
Dose: 21g ground coffee
Extraction times: 30 - 32 seconds
Brewed volume: 44g brewed coffee
